The digital environment is changing rapidly and bringing new technologies, which in turn is changing how we consume digital content.
This article dives into the top social media platforms by the number of people who use them. We answer a pressing question:
Which social media platform is most popular in the USA in 2025?
Top U.S. Social Media Platforms
Facebook (77%)
Facebook stands as the undisputed leader in U.S. social media. It commands a large 77% share of social network use.
As the most popular platform, Facebook remains a top choice for many different users. It helps people connect, share news, and have group discussions.
YouTube (65%)
YouTube holds a strong 65% share, keeping its place as the main spot for video content in the U.S.
Users go to YouTube for a wide range of content. This includes tutorials, entertainment, music, and educational videos. It truly is the leading platform for video.
Instagram (56%)
Instagram, part of the Facebook family, has a strong presence in the U.S. social media scene. It holds a 56% share of social network use.
Known for its visual stories through photos and short videos, Instagram continues to draw in influencers, artists, and brands. It keeps users engaged with features like Stories and Reels.
TikTok (45%)
TikTok is a rising star in social media. It has a notable 45% share of use in the U.S.
Known for its short videos and creative ways to express oneself, TikTok has quickly become popular. This is especially true among younger users. It has a strong presence in the American social media world.
Snapchat (34%)
With a 34% share, Snapchat has found its place as a pioneer of content that disappears quickly. The platform focuses on photos and videos that vanish, drawing in users who want real-time and genuine interactions.
This focus helps it stay important in the U.S. social media world.
Twitter (32%)
Twitter, with a 32% share of social network use, remains a key player for real-time engagement and conversations.
It serves as a central place for breaking news, following favorite people, and taking part in public talks. Twitter continues to hold an important spot in U.S. social media.
Pinterest (26%)
Pinterest, with a 26% share, has become a solid platform for inspiration and creativity. Users go to Pinterest for carefully chosen content and visually appealing ideas.
These ideas range from home decor to recipes. Its unique approach sets it apart in the U.S. social media world. It is a go-to source for new and imaginative content.
LinkedIn (20%)
With a 20% share, LinkedIn keeps its role as the leading platform for professional networking.
It serves people focused on their careers. LinkedIn helps with business connections, job searches, and industry talks. It plays an important role in the U.S. social media system.
Reddit (16%)
Reddit, with a 16% share, thrives as a platform driven by its community for discussions and sharing content.
Known for its many different communities (subreddits), Reddit continues to attract users looking for specific interests and engaging conversations. This further enriches the way people interact on social media.
Twitch (10%)
Twitch, with a 10% share, stands out as a powerful live streaming platform. It focuses on gaming and live content creation.
Twitch has built a dedicated community of users who value real-time interactions, live broadcasts, and the unique atmosphere its platform offers.
BeReal. (8%)
With an 8% share, BeReal. has found its place as a platform that highlights genuine connections. It focuses on real interactions and unfiltered content.
This adds to its appeal in a time when authenticity is increasingly valued in social media interactions.
Clubhouse (6%)
Clubhouse, with a 6% share, is known for its audio-focused approach to social media. The platform makes it easy to have live, voice-based discussions.
It attracts users looking for immersive and engaging conversations in a more relaxed setting.
Flickr (6%) and Tumblr (6%)
Both Flickr and Tumblr, each with a 6% share, continue to be platforms for visual content. Flickr focuses on photography and sharing images.
Tumblr combines visuals with blogging, creating spaces for artistic expression and different kinds of content.
Yelp (6%)
Yelp, with a 6% share, keeps its role as a platform for reviews and recommendations. Users go to Yelp to find local businesses, share experiences, and add to the community’s knowledge base of services and places.
Foursquare (5%)
Foursquare, holding a 5% share, remains important as a location-based platform. Users use Foursquare to discover new places, check in, and share location-based recommendations.
This adds to the social side of exploring places.
WeChat (4%)
With a 4% share, WeChat stands out as a multi-functional communication platform. Popular around the world, WeChat brings together messaging, social media, and various services.
It offers users a full digital communication experience.
MeWe (3%)
MeWe, with a 3% share, positions itself as a privacy-focused social network. It emphasizes user data protection and privacy features.
MeWe attracts people looking for other social media experiences with better security measures.
Other (2%)
The 2% for “Other” includes a variety of different and specific social media platforms. These cater to particular interests or communities.
These platforms add to the rich mix of the U.S. social media world, offering unique experiences for users with specific interests.
Social Media Platforms in the US: A Summary
In short, the U.S. social media world shows a wide range of platforms. Each one serves different parts of social interaction, content creation, and community involvement.
From the broad appeal of big names like Facebook and YouTube to the specific focus of platforms like BeReal. and Clubhouse, users have many choices. They can explore and connect in the ever-changing world of social media.
As technology keeps moving forward, these platforms will continue to shape the digital world. They play important roles in how people communicate, share, and connect online.
