How We Achieved CTR and Hook
Rates Beyond the Industry Average

About The Client
Industry	E-commerce
Location	Croatia

Client Overview: Hedera

Hedera produces and sells a range of natural dietary supplements and cosmetic products
All products are based on bee-derived ingredients (honey, propolis, royal jelly)
Their products are intended to improve immunity, digestion, energy, mood, sleep, as well as to alleviate allergies and respiratory problems.
Dedicated to natural, sustainable formulations that promote health and beauty
Appeals to health-conscious consumers who want authentic, natural solutions for their well-being

❗ The Challenge

Goal: Establish brand and product awareness using short-form videos to reach new audiences and build interest.
Key priorities:
- Create engaging, scroll-stopping video content to introduce the brand to broader audiences.
- Highlight Hedera’s natural, bee-based supplements as unique and beneficial.
- Include calls to action to encourage not just brand discovery but also initial product purchases.
- Build trust and ensure the messaging resonated with multiple target personas

✅Our Approach

🎥 1. Crafting Short-Form Videos with Strong Hooks

Developed a suite of videos with highly engaging, relatable hooks to instantly capture attention.
Each video was optimized for short attention spans on platforms like Meta and TikTok.
Featured visually appealing shots and authentic lifestyle clips to create a genuine connection with viewers.

📢 2. Clear Calls to Action

Each video included strong, direct calls to action to drive immediate sales:
- “If pollen bothers you too – you should try Heprocet”
CTAs were strategically placed for maximum impact within the short-form format.
Maintained a cohesive visual style aligned with Brand’s premium brand image.

📊 3. Performance-Driven Optimization

Analyzed video performance metrics across platforms.
Adjusted and refined hooks, CTAs, and visuals to improve results.
Focused on increasing hook rates and CTR while staying aligned with Hedera’s brand values.

👉Here Comes The Best Part

We didn’t just aim to meet the industry’s average CTR, we outperformed it by a wide margin.

While the typical CTR on Facebook ads hovers around 1%, this campaign for Hedera hit a strong 2.75%.

This didn’t happen by accident.

Through carefully crafted videos and authentic messaging, we captured attention and proved that great content and clear calls to action can deliver results well beyond the norm.

❓What About Hook Rate?

Hook Rate is the percentage that shows how scroll-stopping your ad is by calculating the percentage of 3-second video plays about ad impressions.

Ideally, you should aim for at least a 20% hook rate. That means 20% of users are viewing at least 3 seconds of video.

Top-performing ads tend to see a Hook Rate of 30% and above.

And what have we done in this campaign?

Our average hook rate, on Meta and TikTok was 43.25%

We didn’t just cross the industry average – we raised the bar even higher.
Our average hook rate of 43.25% shows that our videos didn’t just grab attention; they held it.

By combining a 43.25% hook rate with a 2.75% CTR, we created a powerful formula for success.

When we paired high hook rates with above-average CTR, we didn’t just run ads – we built a brand story that people want to engage with.

Our average hook rate on Meta and TikTok in this campaign was 43.25%

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In this campaign for Hedera we hit a strong 2.75% CTR

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📈 The Results

🚀 Achieved an average hook rate of 43.25% across platforms
🎯 Hit a high CTR of 2.75% on Meta, outperforming industry benchmarks.
💪 Boosted brand visibility and created a foundation for future growth and product launches.
🛒 Helped Hedera capture attention and drive traffic and interest in their products.