Achieving an Average 6.45 ROAS for Hedera
through Creative Video Campaigns

About The Client
Industry	E-commerce
Location	Croatia

Client Overview: Hedera

Hedera produces and sells a range of natural dietary supplements and cosmetic products
All products are based on bee-derived ingredients (honey, propolis, royal jelly)
Their products are intended to improve immunity, digestion, energy, mood, sleep, as well as to alleviate allergies and respiratory problems.
Dedicated to natural, sustainable formulations that promote health and beauty
Appeals to health-conscious consumers who want authentic, natural solutions for their well-being

Goal: Boost e-commerce sales through engaging content
Required a range of short-form videos and creatives to:
- Drive conversions on social media and paid ads
- Showcase different product lines
- Reach and resonate with multiple buyer personas (e.g., people who want to live healthier, families with kids)
Needed to ensure consistent brand positioning as natural and premium

🎥 1. Diverse Short-Form Video Strategy

Created a package of dynamic, high-quality videos tailored to different audiences:
- Realistic videos that don’t look like ads
- Lifestyle videos showing real-life use cases and aspirational moments
Made sure each video was visually striking and easy to consume in a short time frame

📢 2. Compelling Messaging & Clear CTAs

Each video included strong, direct calls to action to drive immediate sales:
- “If pollen bothers you too – you should try Heprocet”
Maintained a cohesive visual style aligned with Hedera’s premium brand image

📊 3. Data-Driven Iteration

Analyzed initial video performance metrics (views, engagement, CTR)
Optimized future videos and messaging based on real data to continually boost ROAS
Ensured we stayed nimble and adapted to what resonated most with target audiences

💰 Achieved a great average Return on Ad Spend (ROAS) of 6.45
🛒 Increased e-commerce sales and conversions
🔥 Videos generated positive sentiment from customers
🚀 Strengthened Hedera’s brand visibility and authority in the natural wellness market
🎯 Created a repeatable content framework for ongoing success in future campaigns